Celebrating those precious #naturalmoments with our pets
It's good, simple, wholesome nourishment that sits as the foundation of happy and healthy dogs. So when the team at Whole Earth Farms asked us to help them brand and launch their range, we knew we had to be a part of it.
The challenge was to create a digital strategy that would allow the new brand with a community focus to stand out in a meaningful way within an already established segment. To give them a different voice and positioning to its key competitors that would resonate with pet food shoppers.
To create an effective, consumer-driven digital strategy, it was paramount that our strategy was guided by thorough user research and journey mapping.
In order to build and execute our digital strategy, our team conducted in-depth secondary research to understand the needs, behaviours and end-to-end buying journey of the Pet-food consumer.
Being a natural dog food, we focused the creative around those beautiful moments that happen naturally - those moments of goodness - that are most meaningful to the parent because at the foundation of these moments with our pets is simple, wholesome nourishment.