We love print design
While the proliferation of digital marketing has created new channels for businesses to utilise, print marketing is still key to a rounded customer campaign, and behind SEM, remains the second most used content channel for organisations ((CMI), 2016).
The impact of quality design – Thoughtful print design can create a different sensory experience than other media. People are more likely to engage and remember content when it’s presented visually, and the messaging is clear.
Something to hold on to – A piece that looks great, with a compelling message has the opportunity to retain a physical presence in a customer’s home – on the fridge, bookshelf or coffee table. It’s a proven fundraising, promotional and brand recognition tool.
Integration of traditional and digital – An effective campaign now spans the traditional channels of print, tv and radio, with new digital channels. Providing the customer with a consistent experience across all their engagement with a brand.