We love video
It connects – The fastest, most predictable way to emotionally connect your audience to your organisation is video. We’ve all experienced the power that video has to elicit empathy, hope, fear, joy, anger (and much more).
It’s growing – Cisco predicts that by 2018, video will account for 69% of all consumer internet traffic (cisco.com). YouTube reports mobile video consumption rises 100% every year. We could go on with these sort of stats, but you get the idea.
It yields results – The average internet user spends 88% more time on a website with video than without (checkout Brainshark.com for that report). Not only that, but 90% of users say that seeing a video about a product is helpful in the decision process (that one came from insivia.com)